Good content sounds human, makes sense, and has a reason to be there.
I'm Janine, a copywriter, SEO content writer and content strategist with 5+ years of experience in SEO, brand messaging and human-led, AI-assisted content workflows.
- Website copy
- SEO content
- Content strategy
- Brand messaging
- Human-led, AI-assisted
What I focus on
Copy that feels clear and on-brand
Website copy, SEO content and marketing content that reads naturally and sounds like the brand, not like a template.
Strategy guided by search intent
I start with research and what people are actually looking for, so every page and article has a job to do.
Human-led, AI-assisted workflows
AI makes research, planning and editing more efficient. A person still makes the calls on voice, accuracy and strategy.
Where I'm strongest: website copy, content alignment and content strategy.
Results from the content I've written
Real numbers from real accounts. Pick a tab, and tap any screenshot to see the original.
SEO and blog content performance
I developed SEO-focused website and blog content to improve local search visibility and user engagement for a cake business.
332total page views from optimized website and blog content
51sengagement time on the Mother's Day blog, the highest of any page
45svisitor engagement time on the wedding cake content
- The birthday cake landing page became one of the top-performing service pages.
- I created seasonal and local SEO-focused content to increase discoverability.
Social media growth and engagement
I developed and published short-form content focused on audience engagement, visibility and organic reach growth.
69,243total views in 60 days
+98.2%more visibility compared to the previous period
65.8%of the audience were non-followers, so reach kept expanding
Followers vs non-followers
65.8%non-followers
Non-followers 65.8%Followers 34.2%
Reels drove 68.3% of overall engagement, and everything I produced was designed to improve engagement and audience retention.
Website copy and wireframes
Copy written together with the page structure, from the first headline to the final call to action. Hover a page to scroll it, tap to open it.
Some of these sites have since been updated by their owners, so the live versions may look different from my wireframes.
Websites and articles I've worked on
I wrote website copy and articles with these teams. They scroll on their own. Hover or touch to pause, then tap one to visit.
Writing samples
Articles and product pages I've written for brands. Filter by industry, then tap a title to see where it was published.
These were ghostwritten. They're published under each brand's name, not mine, so I only show where once you tap a title. Some are shared with the brand's permission.
A little about me
By day, I write and plan content that makes sense. On the side, I'm a full-time mom to a 3-year-old boy, a just-for-fun pickleball player, a travel and food-hopping fan, and a person who is a little too into Lego.
Tap a tile to flip it. Pickleball and Lego each hide a little game.
My 16Personalities type
I'm an ENFJ-A, the Protagonist, on the 16Personalities test. Tap a trait to see how it shows up in my work.
ENFJ-A
Protagonist
Warm, encouraging and good at pulling people toward a shared goal. I like helping a team, and a reader, feel understood.
Take the test- People first. I write for the reader, not just the algorithm.
- Big picture first. I connect keywords, brand story and reader needs into one clear plan.
- Organized by default. Briefs, outlines and checklists keep content aligned.
Got content that needs to make more sense?
Tell me a little about your website, blog or content plan. I'll reply by email.
ezebbj@gmail.com